Visible Measures launches new site and Internet Video Industry’s First Audience Behavior Measurement Suite

What that means is layman’s terms is video statistics. They’ve made this app that captures what people do when watching a video, such as pause, rewind, mute, turn the volume up, etc… and convert that data into something usable. Very cool stuff. I’m currently working with a good friend of mine who is a programmer over at Visible Measures on the UI for their application. Unfortunately, I still am not able to post screen caps but I can assure you, this app rocks.

Checkout their press release over here.

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