What that means is layman’s terms is video statistics. They’ve made this app that captures what people do when watching a video, such as pause, rewind, mute, turn the volume up, etc… and convert that data into something usable. Very cool stuff. I’m currently working with a good friend of mine who is a programmer over at Visible Measures on the UI for their application. Unfortunately, I still am not able to post screen caps but I can assure you, this app rocks.

Checkout their press release over here.