Visible Measures is the leading independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers.
Now what does that mean? They make apps that gather video stats, tracking what people do when they watch videos. It’s really quite amazing.
The unfortunate part of this wonderful work is that I can’t really talk or show the work I’ve done because it’s all behind secure logins for major corporations. Take my word for it, it’s awesome.
Note: This work was done somewhere between 2007-2008 when they were a startup. They’ve now exploded into a multi million dollar corporation