Shopify SEO Expert

I get many emails asking for SEO advice and while I integrate it with projects that involve design and development, I don’t necessarily provide SEO only services.

Why? Because you should be the expert in your field. You should know your market, your audience and your competition. If you don’t know that, it’s probably a bad idea to start a company.

If you’re selling shoes online and you hire a company to do SEO that knows nothing about selling shoes online, how will they know how to target your audience when they know nothing about them?

Save your money, you are the expert.

One of the first things they’ll do is run some tools.

//developers.google.com/speed/pagespeed/insights/

Perhaps this tool, which is also free.

//gtmetrix.com

This will generate some gobbledygook and they’ll pass that along and say, here you go, fix these things that make no sense to someone who isn’t a web developer.

Should I worry about these results?

The chances you need anyone to fix these is minimal, you should be able to rectify the red items yourself. Shopify and Shopify themes have a strong SEO codebase integrated by default.

Speed, keep it simple and minimal

Most of the time, speed is the red light instigator in your page insights. You need a fast loading site and again, Shopify and themes has speed optimized from the get go. If something is slowing the site down, time to clean up.

If you have too many things featured on the front page, remove whatever clutter that is not necessary. Think “What does my customer really need to see here?”

Images, squish em’!

Images can cause your site to load slowly. Shrink and crop them to the size recommended in the theme settings. If you don’t have photoshop, there are plenty of tools online that can help.