Update the look and feel of your site, improve accessibility by validating your site to current web standards.
Perhaps you can’t afford a full time webmaster to update your website periodically. Maybe you just don’t have the time to do it yourself. Keeping your website up to date and frequent adjustments will not only help your google rankings but give incentives for people to visit your site more often.
If you need a hand keeping your site up to date and need suggestions on what you can do to improve, please feel free to contact me anytime to discuss some options as I’d be glad to help.